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Caroline Cooper

Caroline CooperCaroline CooperCaroline Cooper

Executive Producer |  Writer | Brand Journalist |  Content Strategist

Caroline Cooper

Caroline CooperCaroline CooperCaroline Cooper

Executive Producer |  Writer | Brand Journalist |  Content Strategist

About Me

I’m an Emmy-award winning TV news producer who has worked at CBS News’ 60 MINUTES, Nightline and Dan Rather Reports.  Whether I’m at a kitchen table in Topeka, or on an aircraft carrier in the Strait of Hormuz, I have always enjoyed a smart conversation, and I have seen the impact of a good story, well told.


As the first in-house brand journalist at a Fortune 25 financial services company, I brought that same journalistic approach to the creation of compelling, award-winning content and events.


Brand storytelling is a powerful way to inspire, educate and entertain.  When paired with a smart distribution plan, it can drive strategic outcomes.  What are you looking to accomplish?  Let’s talk.

View Resume

Capabilities

Video

Content Strategy

Writing

I bring journalistic rigor to every project, along with a network of star talent, including directors of photography, editors, photographers and animators.


I serve as executive producer for videos, podcasts, and live events.

Writing

Content Strategy

Writing

“Make 40 phone calls a day!” was what Dan Rather used to tell me. From articles to social content to white papers, I sift through the noise, do the research, and yes – I get on the phone -  to find the creative storyline that will resonate with your audience.

Content Strategy

Content Strategy

Content Strategy

No chasing shiny objects. I design creative approaches that incorporate target audiences, objectives, and measurable outcomes so that your content strategy is aligned with your business goals.

Award-Winning Videos

Fight for Fair Housing

To commemorate the 50th anniversary of the Fair Housing Act, I produced this short documentary that included civil rights activists, housing advocates and a Fannie Mae executive, who grew up in segregated, public housing.  The powerful film won a Silver Telly Award for Branded Content in the Corporate Social Responsibility category.

Innovate Housing

Created as a 'curtain raiser' for a series of nationwide conferences sponsored by Fannie Mae, this film isalso used as a recruiting tool to highlight Fannie Mae's innovative role in the housing market.

Wah Luck

In a rapidly gentrifying Washington, DC neighborhood, "Wah Luck" is an oasis of affordability for seniors.  This video was part of a larger campaign to reach multiple audiences about Fannie Mae's work in preserving affordable housing.

Comunidad

As part of a campaign to reach Fannie Mae's partners to highlight the solutions to today's housing crisis, I produced this video showcasing one affordable housing developer.   It won a Bronze Telly Award for Branded Content in the Corporate Social Responsibility category.

Articles

Testimonials

Caroline is one of the finest journalists I’ve ever worked with. I was fortunate to hire her for our Washington operation and she never let me down. She knows the town, knows who to call and most importantly, knows a story. She was an incredibly valuable asset to our team who time and time again came through with stories that mattered from the Middle East to Europe to all over America, Caroline always delivered television pieces that were accurate, fair, and well-reported.
- Wayne N.

I worked with Caroline on multiple campaigns to educate lenders and other audiences about Fannie Mae's affordable housing financing tools. Caroline proposed -- and produced -- original and highly compelling resident stories that highlighted our business objectives and brought the initiatives to life. The content was so good that she made it easy for me to get press attention for some of the stories. She is a strategic thinker, and someone I always enjoy working with.
- Aleks R.

Caroline is the complete package, a producer who has great instincts, a resourceful reporter, creative in the field, and a strong writer. She is a powerful storyteller who always finds something special or extra that makes her stories stand out.
- Kathy S.

Awards

Helping you harness the power of a good story, well told.

Connect With Me
(202) 255-4853 | caroline.n.cooper@gmail.com

Based Out of Washington, D.C.

Copyright © 2023 Caroline Cooper.

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